Designing The Digital Environment

"The medium is the massage"
An invention of effects
Marshall Mcluhan and Quentin Fiore
Touchstoe books 1964
-Media in society is an every part of our lives, it effects everything in our lives.

PRINT
-Static_(Still fixed doesnt move or change)
-Fixed
-Linear
-Undirectional Communication

Gutenburg Bible 1454/5















The electronic word! Richard A 1993 - Begining of Digitalisation
Page 279 -- Bruce Sterling 60 innovators shaping our creative future!
--> The idea of the difference of digital and print.

DIGITAL
-Fluid
-Malleable
-Simultaneous Media Murged
-Accesable
-A conversation as apposed to a monologue
-Derrida

The Media itself is more important than content.

Malleable
-Uses shaping and forming in design.

Graphic Design Theory
Helen Armstrong, "We are producers and consumers"
- Hotglue and Facebook